Badge Overview

Marketing Management  Marketing Management

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Marketing Management

Marketing Management

Issued by Hood College

Badge Description

Offered through The George B. Delaplaine Jr. School of Business at Hood College, the Marketing Management badge provides learners with an understanding of marketing and its relationship to various organizational functions. Learners examine variables that marketing managers face today, with the primary objective of better managing marketing as a core function. Specific topics include forces in a firm’s external environment, promotion, segmentation, positioning, consumer behavior and product planning across traditional and digital platforms.

Skills Communication Promotion Marketing Customer Engagement

Badge Criteria

This FOUNDATIONAL level badge is equivalent to a 3-credit, master’s-level course. A final grade of B or better is required to earn this badge.

1. Develop an overview of foundational marketing theories and concepts to make sense of practical problems facing marketers in the environment in which they function. These functions and concepts include positioning, targeting, segmentation, pricing, relationship management, customer equity, integrated marketing communications, product and service development. 2. Explore the functioning of marketing in the marketplace and apply theories and concepts to real-world situations and organizations through the use of case studies and other methods. 3. Use statistical and analytical tools/techniques with data contained in case studies and articles to aid in evaluating and developing marketing strategies. 4. Identify current problems, issues and trends faced by marketers within the environment in which they exist, including such environmental factors as demographics, economics, political/legal and social/cultural. 5. Learn to develop marketing strategies to address the opportunities and challenges uncovered by marketing research and analysis. 6. Demonstrate competency in both oral and written communication skills, in part with article write-ups and oral presentations. 7. Develop and employ analytical, problem-solving and decision-making skills. Analyze a marketing case by determining the problem, analyzing the environment, providing alternative decisions and providing support for what you determine is the best solution.

Aligned Outcomes